UX, UI Design, Creative Direction
Redesigning the new UI and experience for the Vanitee app, a marketplace app, was the first of a series of projects held with Vanity Trove, a beauty-industry startup company led by Douglas Gan, Xiao Shi Kuik, PK Choy, and Meters Ang. For this company, I partnered with UI/UX designer Lily Tan to design a series of user activity flows for the revamped and optimized flows. Moreover, we also launched a few app features like Vanitee Offers, Vanitee Pay, Vanitee Wallet, Vanitee Rewards, customer and artist profiles, optimized checkout flows and payouts. We were able to increase user retention and profit with the Tech Team who performed the tech implementation.
Lowering the barrier to booking beauty services